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NN Singer Banner Campaign

  • Type

    Outdoor Branding

  • Role

    Visual Designer
  • Duration

    2 Days
  • Tools

    Adobe Illustrator, Photoshop

Project Description

As part of the Navratri Hording Campaign, we crafted an attention-grabbing singer banner for Team NN to amplify their cultural presence during the festive nights. The artwork was designed to reflect celebration, vibrancy, and Bhavnagar’s traditional flavor.

Problem

The brief was to create a banner that stands out in a visually chaotic public environment while aligning with the cultural vibe of Navratri and highlighting the artist’s appeal.

Solution

We used bold typography, festive gradients, and Gujarati cultural motifs. The singer’s visual was centrally composed for instant recognition and paired with lighting accents to pop in outdoor placement.

Impact

The banner gained wide visibility during the Navratri event and drew crowd attention to live performances. It contributed to increased brand recall for Team NN and helped establish a festive visual identity.

My Responsibilities

  • Designed the NN Singer promotional banner from scratch using Illustrator & Photoshop.
  • Integrated traditional Garba elements with a modern color scheme for visual impact.
  • Focused on lighting, depth, and readability for large-format printing.
  • Delivered press-ready artwork to printers and coordinated final output review.
  • Optimized the design for both day and night visibility in Bhavnagar city.
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